At Revbuilders, it is told how many companies are often unsuccessful at generating online leads. To generate these leads, there needs to be clarity in the marketing goals. Lack of clarity and integration can often take marketing in the reverse direction. Companies have little idea of what is happening in the current market. They need to push towards use of digital media. The concept of integrated marketing is also explained here. It combines the digital with the offline world. Promoting company websites and social media through TV commercials is always a good idea as it helps to engage a greater audience. The importance of web design is explained here. Comparisons between good and bad designs are also made.